Building an e-commerce business is difficult and one of the most critical things for a successful online store is getting your customers to complete the checkout process. We all know how difficult it is get a customer to your online store and it is heartbreaking when that customer leaves your online store after adding items in their shopping cart but without completing the purchase.
According to Baymard (a web research company in the UK) the average documented online shopping cart abandonment rate is 69.89%. This is scary for every online retailer and more so for the ones who are just starting out on Shopify.
Imagine you doing all the hard work to get your store up and running, have awesome products lined up, get customers to visit your store but all this doesn’t cover up all your bases. You need your visitors to convert into your customers to become a successful business.
Cart Abandonment is a perennial problem and Shopify app store has multiple apps to help merchants recover these carts. One of the most effective ways to recover this lost revenue is ‘Abandoned Cart Emails’ which usually redirects your customers to where they should be, and send email reminders to customers about their shopping cart. It is important to understand that there are a lot of reasons why customers abandon their shopping carts and we have explained this here.
This post will focus on apps which help Shopify merchants recover abandoned carts via email reminders.
We have scoured the Shopify app store to create this list of five shopping carts abandonment apps and hope this helps you recover some, if not all the potential lost revenue.
1. Care Cart Abandoned Recovery
Care Cart is a simple, robust and reliable Abandoned Cart Recovery system that converts your Shopify store’s lost revenue by tracking all abandoned cart orders and retargeting them through automated drip emails. Care Cart lets you track and retarget every abandoned cart user and bring them back to the checkout page. With the time triggered email drip, Care Cart send email notifications to abandoned shoppers and re-direct them from where they left off.
Some of the key features include Automated E-mail Push, Email Collector, All-in-one Dashboard.
Pricing : The app is completely free to use with Unlimited recovery of abandoned carts.
2. Consistent Cart
Consistent Cart provides a lot of features and beautiful Abandoned Cart Email is one among them. Consistent Cart’s beautifully crafted cart recovery emails take less than a few minutes to set up, automatically running in the background and bringing you more sales.
The app also provides Facebook Messenger Marketing and Push Notifications.
Pricing : Consistent does have a free Basic Plan with 28-days free trial which contains the Activity Monitor and Cart Sync feature.
The Pro Plan starts at $29 per month for up to $1,000 in extra sales and increases only as your extra sales increase.
There are no hidden fees to unlock features after you upgrade. All features are included in the Pro plan. Here’s the link to full pricing.
3. MoonMail Recover Checkouts
MoonMail Recover Checkouts helps recover as many abandoned checkouts as possible. You just need to choose a template, choose conditions and start sending the emails.
It provides upto five email templates with fully customizable conditions for abandoned checkouts.
Key Features in the free plan includes a developer friendly editor, country based templates. The Advanced plan comes with manual emails, Multiple sending conditions, bcc email option and email notification for recovered orders.
Pricing : MoonMail Recover Checkouts has a free to install plan with 20 emails per month and no advanced features. The paid plans start at $2/month for 50 emails per month and no advanced features. For advanced features you’ll need to subscribe to $19/month which gives you quota of 500 emails per month. Here’s the link to full pricing.
4. OxeBox (for abandoned carts, receipts and email campaigns)
Most merchants think about getting a sale which is important but it’s the post sales engagement which makes the users come back to your store and do a repeat purchase. Digital receipts should be a key component of your Shopify store marketing strategy.
OxeBox helps you send interactive and engaging email PDF receipts which can be easily customised on the fly with promotional offers, social media handles, and video which helps boost sales and retention.
In addition to receipts OxeBox also helps you send Email Newsletters and create Abandoned Cart email campaigns to recover lost sales and increase user engagement for your Shopify store.
Unlike other apps in similar category OxeBox allows you to send UNLIMITED newsletter campaigns with 15 free templates to choose from which can be further customised on their simple and intuitive tool.
Pricing : OxeBox has a free plan for a fully featured version with NO limitations on features or functionalities.
*Limited Period Promo Offer : OxeBox is completely FREE for the next 30 days. Any Shopify store that signs-up on or before 20th JANUARY 2019 will not be charged for it. The FREE plan being offered is inclusive of all the features.
5. Abandon Aid
Abandon Aid helps you send personalized email to your prospective buyers for abandoned cart reminders. It offers unlimited emails to recover abandoned carts with easy to set-up and uncomplicated campaigns. Merchants can also view recovery statistics for the last month of orders.
The key features includes uncomplicated campaign configuration, Instant order recovery notification and real-time order analysis technology.
Pricing : Abandon Aid does offer a 7-day free trial. The paid plan is charged at $10/month with all features enabled.